The History of Lexus
When people think of innovation, reliability, and refined luxury, Lexus naturally comes to mind. Known for its bold design, cutting-edge technology, and smooth performance, Lexus has earned its place in automotive history. At Autos of Dallas, we’re proud to share the story of how this premium automaker came to define a new kind of luxury—one that remains accessible through a quality selection of Lexus cars and Lexus SUVs available right here near Dallas.
The Beginning of a Luxury Legacy
The history of Lexus began in 1989 when Toyota launched the LS 400 and ES 250. With this debut came a bold mission: to pursue perfection. From the very beginning, Lexus emphasized not only engineering excellence but also customer service. A single customer complaint led to a major service campaign, setting the tone for what would become legendary customer care.
In its first full year on the market, Lexus outpaced luxury giants like BMW and Mercedes-Benz. The ES 300 and SC coupes joined the lineup in 1991, solidifying Lexus as a serious contender in the U.S. luxury scene.
Trailblazing the Modern Luxury Experience
By 1993, Lexus introduced the GS 300 and launched its Certified Pre-Owned program—a move that would reshape how drivers shop for luxury. This was followed by the debut of the LX 450 SUV in 1996, marking Lexus’ first entry into the luxury SUV market.
Then came the real game-changer. In 1998, Lexus launched the RX 300, which created an entirely new segment: the luxury crossover. That year, Lexus beat every luxury brand in monthly sales, proving its strong appeal to American drivers.
Innovation Meets Performance
In the early 2000s, Lexus continued to break new ground. It introduced the SC 430 hardtop convertible and released the first luxury hybrid SUV—the RX 400h—in 2005. Later, the LS 600hL would become the world’s first full V8 hybrid sedan. Lexus even made its mark on performance culture with the LFA, a hand-built supercar that turned heads worldwide.
Lexus didn’t stop at performance and design. The brand led the charge into hybrid technology with a growing line of efficient luxury models, and it continues to innovate today with advanced electric and hybrid vehicles.
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Lexus in the Present Day
Today, Lexus offers something for every kind of driver—from the bold GX off-roader to the tech-savvy RZ battery electric SUV. The brand celebrated its 35th anniversary in 2024 and posted its highest-ever U.S. sales total. It’s no surprise that more and more drivers are seeking out used cars for sale near Dallas that carry the Lexus badge.
Your Local Connection to Lexus Excellence: Autos of Dallas
If you’re searching for the best place to buy a used Lexus near Dallas, Autos of Dallas is ready to help. Our curated selection of pre-owned Lexus vehicles includes some of the brand’s most iconic and sought-after models. Whether you’re shopping for efficiency, luxury, or performance, Lexus delivers.
From the first LS 400 to today’s electrified innovations, the history of Lexus reflects a commitment to quality that continues to inspire. Visit us and experience the many reasons why Lexus remains a symbol of modern luxury.
Looking for an excellent vehicle at a great price? Contact Autos of Dallas near Dallas, TX; our experts are standing by to help!
